Legal
SEETHINK® Lab
A platform developed and maintained by KOI PRODUCTIONS GmbH, Switzerland.
SEETHINK® is a registered trademark in Switzerland.
Last updated: May 2026
1. Imprint
Responsible entity: KOI PRODUCTIONS GmbH, Hotelstrasse 1, 8058 Zurich, Switzerland
Contact: contact@seethinklab.com
Commercial register: Canton Zurich, Switzerland, UID / VAT number: CHE-110.094.925
2. Privacy Policy
Who we are
SEETHINK Lab (seethinklab.com) is operated by KOI PRODUCTIONS GmbH, Switzerland. We are the data controller responsible for your personal data.
What data we collect and why
Contact forms: When you contact us via email, we collect your email address and the content of your message. This data is used solely to respond to your enquiry and is not stored beyond that purpose.
Newsletter: If you subscribe to our newsletter, we collect your full name and email address. We use this data to send you updates about SEETHINK Lab. You can unsubscribe at any time via the link in any newsletter email. We do not share this data with third parties.
Research participation: SEETHINK Lab conducts research into visual perception and photographic observation. If you participate in a research activity — such as the One Minute Exposure or the Experience Enhancer — and choose to share your response, we collect the material you submit (photographs, written reflections, and your email address). Participation is entirely voluntary. Submitted material is used for research purposes only and may be referenced anonymously in publications, presentations, or on the SEETHINK Lab website. We will never publish your name or contact details without your explicit written consent. You may request the deletion of your submission at any time by contacting us.
Google Analytics: We use Google Analytics to understand how visitors use this website. Google Analytics collects anonymised data including pages visited, time on site, and general location (country/region level). This data is processed by Google LLC, USA. By using this site and accepting cookies, you consent to this data transfer. You can opt out at any time via your cookie settings or by installing the Google Analytics Opt-out Browser Add-on.
Cookies: We use cookies to ensure the website functions correctly and to analyse site usage via Google Analytics. A cookie banner allows you to manage your preferences. Essential cookies cannot be disabled as they are required for the site to function. Analytical cookies are only set with your consent.
Legal basis for processing
Contact enquiries: legitimate interest (Art. 6(1)(f) GDPR / Art. 31 revDSG)
Newsletter: consent (Art. 6(1)(a) GDPR / Art. 31 revDSG)
Research participation: consent (Art. 6(1)(a) GDPR / Art. 31 revDSG)
Google Analytics: consent (Art. 6(1)(a) GDPR / Art. 31 revDSG)
Data retention
Contact enquiries: deleted once the matter is resolved
Newsletter data: retained until you unsubscribe
Research submissions: retained for the duration of the research project unless you request earlier deletion
Analytics data: retained as per Google's standard retention settings (26 months by default)
Your rights
Under the Swiss revDSG and GDPR (for EU residents), you have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Withdraw consent at any time
Lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC)
To exercise any of these rights, contact: contact@seethinklab.com
3. Cookie Policy
We use the following categories of cookies:
Essential cookies Required for the website to function. Cannot be disabled.
Analytical cookies Used via Google Analytics to understand site usage. Only set with your consent via the cookie banner.
You can change your cookie preferences at any time by clicking the cookie settings link in the footer.
4. Terms of Use
Permitted use
SEETHINK Lab is a non-commercial research initiative intended for educational and research purposes. You may use and reference content from this site for educational or research purposes, provided you request permission via email and if approved, credit SEETHINK Lab and include a link to seethinklab.com.
Intellectual property
All original content on this site including text, structure, research frameworks, and editorial curation, is the intellectual property of KOI PRODUCTIONS GmbH. Photographic material may be subject to third-party rights and is credited accordingly. Reproduction of content for commercial purposes is not permitted without written consent.
SEETHINK® is a registered trademark of KOI PRODUCTIONS GmbH in Switzerland. Use of the SEETHINK name or mark for commercial purposes, or in a way likely to cause confusion with SEETHINK Lab, requires written consent.
Research instruments
SEETHINK Lab research instruments — including the Methodology, the Experience Enhancer, the One Minute Exposure, and associated formats are original works. You may use them for personal or educational purposes. Commercial use, adaptation, or redistribution requires written consent from KOI PRODUCTIONS GmbH.
Accuracy
We make every effort to ensure the accuracy of information on this platform. However, SEETHINK Lab makes no warranties regarding the completeness or accuracy of content. If you identify an error, please contact: contact@seethinklab.com
External links
This site may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites.
Governing law
These terms are governed by Swiss law. Any disputes shall be subject to the jurisdiction of the courts of Zurich, Switzerland.
For questions about this legal page, contact: contact@seethinklab.com